Resume

DEXCOM – San Diego, CA
2015 – Present

Senior Marketing Manager

  • Responsible for all marketing, branding and advertising for health care professionals, payers and pharmacy audiences.
  • Initiated corporate communication program, including company newsletter, relaunch of the intranet and executive communications.
  • Spearheading clinical PR initiative with key investigators for level one studies. 
  • Relaunching professional and payer websites.
  • Reorganized, updated and streamlined the e-detail tool to be integrated into SalesForce/Veeva. Ongoing updates to add to the toolkit for our field sales. 
  • Manage creative services team and provide branding guidance for all collateral, marketing materials, trade show presence and direct mail. 
  • Member of the American Diabetes Association community board, as a representative for Dexcom.

UC SAN DIEGO HEALTH SYSTEM – San Diego, CA                      
2010 – 2015

Director of Marketing 

  • Directly responsible for all marketing, branding and advertising for clinical services within the health system.
  • Responsible for strategy, planning and execution of all marketing, advertising and events for the 2016 opening of Jacobs Medical Center. 
  • Acts as a consultant as part of the UC San Diego Health Sciences International team for the UC San Diego School of Medicine partnership with Perdana University medical school in Malaysia.
  • Strategic team leader for Health System branding campaign to re-launch UC San Diego Health as the “One Place” in San Diego for health care. Campaign includes TV, print, radio, online (banner/ SEO/PPC) and outdoor advertising elements (Coaster train and UCSD bus fleet vehicle wraps). 
  • Negotiated multi-year contract with the San Diego Chargers NFL organization to promote UC San Diego Health. Sponsorship includes exclusive rights to use “Official Health System of the San Diego Chargers” and “Official Sports Medicine Provider of the San Diego Chargers," stadium signage, breast cancer sponsorship game, events and player appearances.  
  • Directly responsible for the marketing strategy and execution plan to launch the Sulpizio Cardiovascular Center. Managed creation of TV, radio, print and billboard advertising campaign; collateral and direct mail; events and strategic sponsorships; and new website.
  • Negotiates strategic partnership agreements with national disease organizations to promote specialty services to a targeted demographic.
  • Manage team of marketing managers and event planners. 

ANTELOPE VALLEY HOSPITAL – Lancaster, CA 
2006 – 2010

Director, Marketing / Public Relations and Physician Recruitment

  • Created the first in-house physician recruitment program to attract physicians in numerous specialties, including: neurology, cardiology, otolaryngology, plastic surgery, orthopedics, trauma and pediatrics.
  • Directly responsible for developing the annual advertising, marketing and media plans to effectively communicate the strategic direction and capabilities of the hospital — including print advertising, collateral, annual reports, direct mail, hospital magazines, radio, TV, store casts and website. Managed marketing and community relations staff.
  • Public Information Officer who managed strategic messaging for the media and community. Worked directly with the CEO and executive staff to provide editorial counsel on interviews, letters, proposals and other communication pieces. Researched, wrote and disseminated news releases, feature stories and story pitches to targeted media. First point of contact for 24-hour, on-call coverage for media relations and crisis management.
  • Planned, fundraised and executed the most successful fundraising golf event for the hospital foundation. Successfully increased the net profit of the event by 30% over previous years’ tournament.
  • Key member of internal “champions for service” team and instrumental in launching internal campaign focusing on patient experience. 

CENTRIC – Valencia, CA                
2005 - 2005

Account Manager

Clients: Princess Cruises, Memorex, Albert’s Organics Grateful Harvest, Loose Goose Wine Festival

  • Managed weekly email offers targeting members and prospective guests for Princess Cruises.
  • Project managed the creation and implementation of a multi-lingual website for Memorex.
  • Managed the creation process through USDA approval and production of packaging for organic meats.     
  • Project managed multiple branding websites for Joico Hair products.

AGUA DULCE VINEYARDS – Agua Dulce, CA             
2004 - 2006

Marketing Consultant/Sales Associate

  • Developed, scripted, and conducted an ongoing series of wine pairing classes for Club Members yielding a 19% increase in participation and 35% increase in sales.

KEILER & CO. – Farmington, CT                       
1999 - 2004

Senior Account Manager

Clients: Lockheed Martin (Integrated Systems and Solutions, Electronic Systems, Maritime Systems, Transportation & Security Solutions, Information and Technology Services), Speedline Technologies, Cookson Electronics

  • Developed and managed strategic advertising/marketing plans for corporate branding and military programs encompassing 15 separate Lockheed Martin divisions.
  • Managed the strategy, concept, and execution of print advertising, collateral, radio, and interactive (website, microsite, and banner) programs.
  • Trained and supervised account management team.
  • Received the inaugural Lockheed Martin COMET award for communications excellence for the Littoral Combat Ship campaign.
  • Managed the Speedline advertising and collateral redesign, US and international, which integrated seven separate companies into one unified corporate brand.
  • Achieved an 86% participation rate at an event planned for an industrial client in Chicago which resulted in a 200% ROI. 

DECKER, America’s Premier MicroAgency – Glastonbury, CT        
1997 - 1999

Account Executive
Clients: CIGNA HealthCare, SNET Wholesale, Yale School of Medicine, The Famous Grouse Scotch

  • Increased markets by 50% in a direct mail, collateral, and correspondence campaign for national disease management program.
  • Created and executed team-building exercises for several national sales force meetings.
  • Achieved 72% trial and recruitment rate per Scotch tasting event at university clubs in NYC.
  • Managed account management team.

DENTSU CORPORATION OF AMERICA (DCA) – New York, NY                
1996 - 1997

Account Coordinator

 Clients: Canon, Butler Toothbrushes

  • Researched information for new business pitches and managed a $20 million print/TV media budget.

HILL & KNOWLTON – New York, NY                      Intern                           1996

NEW JERSEY NETS – East Rutherford, NJ                Intern                          1995


EDUCATION 

UNIVERSITY OF CONNECTICUT – Storrs, CT                                      May 1996

Bachelor of Science in Business; concentration in Marketing

San Diego State University – San Diego, CA                                       June 2014
MBA 

ORGANIZATIONS

Society for Healthcare Strategy and Market Development, Member; Toastmasters Club, VP of Public Relations; FBI Citizen's Academy, Alumni